Let’s call a spade a spade. Dynamic pricing is a method for maximizing profits. The fact that an airline is willing to sell me a cheap ticket in January to some cold and cloudy city doesn’t constitute altruism on its part. Likewise, selling a cheap ticket for a seat in the nosebleeds, or to a show that isn’t moving, is not charity on the part of a nonprofit arts group when that seat would have gone empty at a higher price. I find it particularly odd that these lower priced tickets are said to be aimed at improving accessibility when organizations reserve the right to increase prices (higher than as previously advertised, even) if a show takes off at the box office.